The Smartwool story started 25 years ago with the belief that you should be comfortable no matter the adventure. A lot of who we are today comes from lessons inspired by that belief. So in celebration of our ‘quarter of a century’ birthday, we wanted to share 25 lessons that we feel help define who we are, how we make products, and where we want to go for the next 25 years.
By 2023, every step of the Native Shoes product process will be 100% life cycle managed.
Introducing our first initiative on this journey, The Remix Project – turning your well-loved Native Shoes into something new! We’re collecting worn out Native Shoes, recycling them and giving them new life in projects across our community.
Rainy days got you down? We have the solution for you!
Merino wool breathes and manages moisture better than any other fiber.
This article explains the benefits of Merino Wool over other fibres!
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