Two years ago, Pat LePoidevin was working at the Australian Boot Company on Toronto’s Queen Street West when he had an idea.
As a musician working in Canada’s independent scene, he knew what every musician wanted most – to be heard by as many people as possible. And the move from vinyl and CDs to streaming digital had opened up new ways for music fans to discover new artists – no matter where they were.
Walking around Toronto, Pat would pick up playlists in the form of digital download cards at cafes and bars across the city, knowing the folks at Blundstone Canada are interested in creative community initiatives, Pat figured they would respond well to the idea of creating a Blundstone Playlist. Read more.
We are excited to reboot the Blundstone playlist and look to have this as an annual offer to Blundstone customers.